Big Cartel: The commerce-focused Wix alternative

A quicker, simpler, much more affordable way to sell.

Since 2005, Big Cartel has been all about e-commerce. Unlike Wix, selling is not just a feature it’s our focus. That’s one reason why we are the most popular and longest-running seller platform for artists and independent sellers. We won’t bore you with loads of stats like some of our competitors. Like our products, we like to keep it simple.

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  • More affordable pricing options
  • Forever free option, not just a free trial
  • Simple templates that anyone can use
  • No platform fees
  • Real human customer support

5 reasons why artists and small businesses choose us over Wix:

Exploring Wix alternatives? We're the uncomplicated option.

You should be able to build and customize your store in minutes without the need to pay a designer. Big Cartel’s templates offer you a simple way to get your store off the ground and focus on what’s most important — selling.

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Wix vs. Big Cartel pricing

Spoiler alert: it’s not even close

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OFFERS FREE PLAN

Gold Plan

$0/mo Forever FREE

Platinum Plan | MOST POPULAR

$12/mo with annual plan

Diamond Plan

$24/mo With annual plan

Never mind a Wix free trial. Here’s Big Cartel forever FREE.

At most, Wix offers a free trial. You can't even collect payments unless you upgrade to a paid plan. With Big Cartel, you can get started with a forever free plan AND collect payments—no upgrade necessary.

Start selling now for free

Since 2005 we’ve been the #1 choice for artists, creators, and small businesses helping sellers like you generate over $2.5 billion in global sales.

"The thing that I've always valued the most about the Big Cartel experience is the high quality customer service that they provide. I've been working with them for well over a decade, and everyone that I've ever dealt with has always been helpful, professional, and kind. And that means a lot."

— Mark, Hog Island Press

“What I love about selling my jewelry through Big Cartel is how easy each step, from designing my store front to listing products and managing orders, has been and continues to be. It takes all the hassle out of it, so I can spend more time doing the thing I like the most - making jewelry.”

— Anarres Metal, Jewelry Maker

Start selling now for free

Frequently Asked Questions

Looking for alternatives to Wix? We’re here to answer your questions so you can make the best decision for your creative business.

Big Cartel is an e-commerce platform that was founded to empower creatives and small businesses to easily start, manage, and scale online shops. If you’re selling stuff you make, services, dropship, print on demand products, zines, or digital goods, Big Cartel one of the most affordable, user-friendly options out there. With real human customer support, free templates, affordable, straightforward pricing, and plenty of features and integrations, we provide everything you need to run your business.

Yes, and they’re 100% free! You don’t need design or coding experience to make your shop look professional. Just choose one of our beautiful, SEO-optimized templates to make your products shine.

Absolutely! Our Platinum and Diamond plans allow you to use a custom domain so your customers can find, revisit, and share the products on your e-commerce shop. Learn more about using custom domains with your Big Cartel store.

You can create a Wix account for free, but if you want to sell products, you have to upgrade to a paid plan. Big Cartel offers a forever free option that allows you to sell your products and collect payments without having to pay for a plan.

Big Cartel doesn't take any commission from your sales on any of the plans we offer. We believe in helping artists, makers, and independent businesses keep more of their hard-earned money.

For more questions and guides, visit the Help Center